A staff member demonstrates the craft of Zhuang brocade, a national intangible cultural heritage of south China's Guangxi Zhuang Autonomous Region, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. (Xinhua/Sun Xiaotian)。

People selects products of Lihou Tiger,黑料網(wǎng)每日大賽 a national intangible cultural heritage of north China's Shanxi Province, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. (Xinhua/Sun Xiaotian)。

An exhibitor demonstrates Xiang embroidery, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. (Xinhua/Zhang Liyun)。

HAIKOU, April 15 (Xinhua) -- With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors.。

An exhibitor displays a product of Yaozhou kiln ceramics at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. (Xinhua/Pu Xiaoxu)。